Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typography is so much more than just choosing beautiful fonts: it’s a vital component of user interface design. Suddenly, web designers had an abundance of fonts and type options at their disposal, making typography more visually diverse than ever before. With the birth of the internet came a creative explosion of the art of typography. The first example of typography can be seen in the Gutenberg Bible, which kick-started a typography revolution in the west.įun fact: the style of type used in the Gutenberg Bible is now known as Textura, and you’ll find it in the font dropdown menu on major desktop applications today!įast forward to 2023, where typography is mostly associated with both the digital design world and print. Before the digital age, typography was a specialized craft associated with books and magazines, and eventually public works. Typography can be dated back to the 11th century, during the innovation of movable type. To understand typography in 2023, it’s necessary to take a quick look into its development: A brief history of typography

In short, typography is what brings the text to life. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Let’s kick off with the basics: just what actually is typography? How to choose the correct typeface for your website.Finally, we’ll look into the different elements that comprise typography, and what they all mean. We’ll then address the benefits of good typography and the impact it can have on your users. We’ll start with the definition of typography, including a brief history of its origins. In this article, we’ll lift the lid on everything you need to know about typography. But what actually is typography -and why is it so vital? In reality, different moods, atmospheres, and even trends can be expressed simply through the type choice. We often reflect on the power of the written word, but rarely do we consider the designer’s role in emulating the tone of the word or sentence.īehind the scenes, a designer has taken the time to consider the relationship between the look of the text and what the text says. From instruction booklets to shop fronts, type is all around us. Whether it’s on our phones, in books or on websites, we’re constantly digesting written words.

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